Trudy Hardy a 19-year veteran in the auto industry joined AOL's BUILD series to share her experiences in marketing, product planning and strategy for such brands as Jaguar, Mini and in her current role as Vice President of Marketing North America for BMW.
A key sponsor in the Olympics, BMW's support of the U.S. teams has resulted in over 800,000 consumers visiting their sites, and has extended BMW's brand ideals in North America and around the world.
Watch the video below to hear more from Trudy about her marketing leadership at BMW.
For additional highlights, check out AOL Advertising's Steve Sturm and his coverage of the event here: AOL Build: Trudy Hardy, BMW North America.
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