CIRP finds that fewer than 20% of new phone buyers sell or trade-in their old phone. When they do, mobile carrier trade-in programs dominate the market.
Almost one-third of Apple iPhones get sold or traded-in. In contrast, fewer than 20% of Samsung phones are sent to the used phone market. New phone buyers resell other brands even less, generally with 10% or fewer of other brands sold or traded-in.
Mobile phone carriers dominate the market for buying used phones. Among new phone buyers, 39% report selling or trading-in their old phone at their current mobile carrier. No other outlet accounted for more than 10% of the phone repurchases.
Mobile carriers clearly have an edge in buying used phones, in part because they account for more new phone sales. Including sales to friends with Craigslist and eBay, do-it-yourself deals account for almost a quarter of used phone sales.
For additional information, please contact CIRP.
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