VIEQUES, PR - A big focus of Google's programmatic operations in 2014 will be on agencies and brands via the "buy-side" of its programmatic operations, explains Jay VanDerzee, Head of Sales, Media Platforms, Google, in this interview with Beet.TV. Â As part of its efforts on the buy-side, Â the company is building alliances with outside data providers, he says.
We spoke with VanDerzee at the Beet.TV executive retreat where he was a speaker.
You can find this post on Beet.TV.
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